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07 Sep 2015 Ashley Roberts Gives up Clothes for Good Ahsley Roberts for Give up clothes for good

Join the UK’s biggest clothing collection and help beat childhood cancers sooner

Brands-for-less retailer TK Maxx has partnered with Cancer Research UK Kids & Teens and is encouraging the public to Give Up Clothes for Good. September marks Childhood Cancer Awareness Month and TK Maxx is urging you to help brave kids beat childhood cancers sooner as every item donated will help fund vital research into childhood, teen and young adult cancers.

 

To help launch this year’s campaign, Ashley Roberts rummaged through her wardrobe and dropped off a bag of unwanted clothes at her local TK Maxx store to inspire the public to get involved and clear out their wardrobes to help save young lives.

 

Give Up Clothes for Good is the UK’s largest and longest running charity clothing collection raising valuable funds to find cures and kinder treatments for childhood cancers. The campaign asks the public to donate their unwanted clothes, accessories and quality homeware in the special bins provided in TK Maxx stores nationwide all year round. Donated items will be sold in Cancer Research UK shops and money raised by the sale of these items will help to fund research into children’s, teen and young adult cancers (aged 0-24).

 

Since 2004, the campaign has raised £19.7 million for Cancer Research UK, with over £15.7 million supporting research into children’s cancers. Each bag could be worth up to £30* for Cancer Research UK Kids & Teens and if each UK household donated one bag of clothes, over £740 million** could be raised to help beat childhood cancers.

 

TK Maxx is the biggest corporate funder of research into children's cancers in the UK. Around 3,800 young people under 25 are diagnosed with cancer each year – that’s around 10 young people every day.

 

Ashley Roberts said, “Give Up Clothes For Good is a brilliant campaign and is the perfect incentive to have a big wardrobe clear out as we move into the new season and it’s all in aid of a great cause. Every day around 10 young people under 25 in the UK are diagnosed with cancer and this disease is the leading cause of death in children, teens and young adults in the UK. This breaks my heart so I am here to encourage the nation to help make a difference. It’s so easy, just bag up your unwanted clothes and accessories and drop them off at your local TK Maxx store. Your clothes could help save lives.”

 

Cancer Research UK is the largest funder of childhood cancer research in the UK, supporting a range of research projects and clinical trials to bring the latest and best treatments to young people. There are at least 33,000 people in the UK alive having been diagnosed with cancer as a child and survived more than five years thanks to research which Cancer Research UK’s doctors and scientists have contributed to.

 

Claire Rowney, director of Cancer Research UK Kids & Teens said: “Thanks to research, more children are surviving than ever before. Today 3 in 4 children under 15 years old are cured of their cancer but we must make faster progress to save more lives. All the money raised by Give Up Clothes for Good will help fund valuable research so drop off your unwanted clothing, accessories and quality homeware to your local TK Maxx store and help us to beat childhood cancers sooner.”

 

Show your support for Childhood Cancer Awareness Month by wearing a gold ribbon pin badge, available in TK Maxx stores nationwide for a suggested donation of £1.

 


Look out for the special clothing bins where you can drop your bags to support Give Up Clothes For Good. For more information visit www.tkmaxx.com.

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*With Gift Aid

Note to Editors:

About Give Up Clothes For Good:
• As the UK’s biggest clothes collection, Give Up Clothes for Good asks the public to simply donate a bag of unwanted clothes, accessories and quality homeware and bring it to TK Maxx. Your donated clothes are then sold at Cancer Research UK shops to raise much needed funds
• Each bag could be worth up to £30* for Cancer Research UK Kids & Teens (*with Gift Aid)
• Since 2004, TK Maxx has raised over £19.7 million in support of Cancer Research UK with £15.7 million supporting research specifically into children's cancers
• The campaign will run all year round, giving people more opportunities to donate and support, raising more funds for Cancer Research UK Kids & Teens and helping to beat childhood cancers sooner
• If each UK household donated one bag of clothes, we could save 25 million bags from landfill and raise over £740 million to beat childhood cancers**
• With your support we can help Cancer Research UK continue its groundbreaking work to ensure even more children survive. Bag it, bring it, help beat childhood cancers sooner

About TK Maxx:
TK Maxx is a designer brands-for-less retailer implementing a unique ‘off-price’ concept which originated in the US. It sells designer and high street brands of womenswear, menswear, homeware, childrenswear, gifts and accessories at up to 60% less than the recommended retail price (RRP). TK Maxx launched in the UK in 1994 and now has over 290 stores across the UK. TK Maxx buyers deal direct with designers and brand owners so they can pass huge savings onto the customer. A typical store has over 50,000 items in stock and receives 10,000 new pieces, styles and colours a week, which means stock is consistently fresh. You can now also buy online at www.tkmaxx.com. TK Maxx is part of TJX Europe, the European subsidiary of the US group TJX Companies Inc.

About Cancer Research UK Kids & Teens
Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. It’s also the biggest funder of research into childhood cancers in the UK.
• In the UK, more than four children (0-14 year-olds) are diagnosed with cancer every day (around 1,500 a year)
• Around 2,200 teens and young adults (15-24 year-olds) are diagnosed with cancer every year in the UK – that’s around six teens and young adults every day
• Three-quarters of children (0-14 year-olds) with cancer are now cured compared with around a quarter in the late 1960s
• Together with its partners and supporters, Cancer Research UK Kids & Teens’ vision is to find cures and kinder treatments for children and young people with cancer
• Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating children’s cancers relies on every pound donated
• Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses
• Money raised through Cancer Research UK Kids & Teens will be ring-fenced to fund research into children’s, teen and young adult cancers (aged 0-24). Donations will help find cures and kinder treatments for children with cancer
• TK Maxx, the largest corporate funder of children’s cancer research in the UK and a decade long supporter of Cancer Research UK, is the lead partner of Cancer Research UK Kids & Teens. The fashion retailer has raised a total of £19.7m for the charity since 2004, of which £15.7m has contributed to pioneering children’s cancer research. TK Maxx’s flagship fundraiser for Cancer Research UK is ‘Give Up Clothes For Good’ – the UK’s biggest clothes collection which asks the public to drop off bags of unwanted clothes, accessories and quality homeware at TK Maxx stores for them to be passed on to Cancer Research UK shops and resold

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