Press Releases

17 Mar 2016 Daisy Lowe gives up clothes for good! Daisy Lowe hangs up donated clothes to launch the TK Maxx Give up Clothes for Good campaign in support of Cancer Research UK Kids and Teens, at Madison Rooftop Terrace in London

  • Daisy Lowe and TK Maxx in partnership with Cancer Research UK have launched the “Give Up Clothes for Good” 2016 campaign #IGiveUpMy
  • Give Up Clothes for Good has raised £22 million to date with £18 million going to research into children’s cancers

 

LONDON, 2nd February, 2016: TK Maxx has teamed up with model and fashion icon Daisy Lowe to raise awareness of the Give Up Clothes for Good campaign which supports Cancer Research UK Kids & Teens. Daisy donated a prized item from her coveted wardrobe to encourage people to donate items that they may no longer wear in order to raise even more money to help beat kids’ cancers sooner.

 

TK Maxx is the biggest corporate funder of research into children's cancers in the UK, where around 1,500 children are diagnosed with cancer each year. The campaign launches on the 25th of January 2016 and runs through to the 19th of March 2016 however you can donate items all year round in TK Maxx stores nationwide, giving people more opportunities to show their support by dropping in their pre-loved clothing and accessories. The clothes donated will be sold in Cancer Research UK shops with all the money raised going to help fund research into cancers affecting children, teens and young adults.

Daisy Lowe commented: “I was so touched to be asked to take part in the Give Up Clothes for Good campaign.  My family has been affected by cancer, like so many others, and I want to do all I can to help fight this terrible disease. TK Maxx’ Give Up Clothes for Good campaign is a fantastic initiative and I urge anybody who is thinking of having a clear out to take their pre-loved items down to their local TK Maxx store.  I gave up one of my favourite dresses and although it was hard to part with, knowing how much money it could raise to support Cancer Research UK Kids & Teens made parting with the dress a lot easier.”

 As part of the campaign Daisy Lowe was photographed by world famous photographer, Jason Bell, a long term supporter who helped launch the Give Up Clothes for Good campaign in 2004.  Other celebrities who have been shot by Jason Bell and are supporting the campaign this year are: Aidan Turner, Ruth Wilson, Jack Fox, Chloe Lloyd, Josh Cuthbert, Matt Richardson, Zoe Hardman, Simon Callow, Julia Bradbury, Jamie Campbell Bower and Heida Reed.

 

Debbie Lake, Head of European Customer Service commented: “We are committed to helping Cancer Research UK Kids & Teens find better and kinder treatments for young people with cancer. The Give Up Clothes for Good campaign has raised over £18 million for this amazing cause and this year we are asking people to donate quality clothing that they may no longer wear to help raise even more money for vital research. We would love to see the nation join Daisy and Give Up Clothes for Good!”

Give Up Clothes for Good launches in store from the 25th of January 2016. Look out for #IGiveUpMy and the special clothing bins where you can drop your bags all year round. For more information visit www.tkmaxx.com.

Notes to Editors:

 

About Give up Clothes for Good:

  • Since 2004, TK Maxx has raised more than £22 million for research funded by Cancer Research UK, of which over £18 million has contributed to pioneering children’s cancer research
  • As the UK’s biggest clothes collection, Give Up Clothes for Good asks the public to simply donate a bag of unwanted clothes, accessories and quality homeware and bring it to TK Maxx stores. The donated clothes are then sold at Cancer Research UK shops to raise much needed funds for Cancer Research UK Kids & Teens
  • Each bag could be worth Up to £30 with gift aid for Cancer Research UK Kids & Teens
  • The campaign launches on the 25th of January 2016 and runs through to the 19th of March 2016, giving people the opportunity to donate, raising more funds for Cancer Research UK Kids & Teens 
  • Cancer Research UK Kids & Teens launched in January 2015 with the aim of raising more money for research specifically into cancers affecting children, teens and young adults 
  • If each UK household donated one bag of clothes, it could save 25 million bags from landfill and raise over £750 million for charity
  • TK Maxx, the largest corporate funder of children’s cancer research in the UK and a decade long supporter of Cancer Research UK, is the lead partner of Cancer Research UK Kids & Teens. The Give Up Clothes for Good campaign runs all year round and collection boxes will be available in all TK Maxx stores 

 

About TK Maxx

  • TK Maxx is Europe’s leading off-price apparel and homeware retailer selling a huge assortment of designer labels, top brands, up-and-coming labels, stylish fashion and one-off gems, at up to 60% less than the RRP or at a significant discount to the price you’d pay at a traditional department store or on the high street.
  • TK Maxx launched in the UK in 1994 and now has over 300 stores across the country.
  • Opportunistic buying and a no frills operation means TK Maxx can pass huge savings onto the customer.
  • Regular deliveries through the week which bring up to 10,000 new items to the store. You can now also buy online at www.tkmaxx.com.
  • Follow TK Maxx on Twitter @TKMaxx_UK and Instagram; become a TK Maxx fan on Facebook at www.facebook.com/tkmaxx.
  • TK Maxx is part of TJX Europe, the European subsidiary of the US group The TJX Companies, Inc.

 

About Cancer Research UK Kids & Teens:

Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. It’s also the biggest funder of research into childhood cancers in the UK.

  • In the UK, more than four children (0-14 year-olds) are diagnosed with cancer every day (around 1,500 a year)
  • Around 2,200 teens and young adults (15-24 year-olds) are diagnosed with cancer every year in the UK – that’s around six teens and young adults every day
  • Three-quarters of children (0-14 year-olds) with cancer are now cured compared with around a quarter in the late 1960s
  • Together with its partners and supporters, Cancer Research UK Kids & Teens’ vision is to find cures and kinder treatments for children and young people with cancer
  • Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating children’s cancers relies on every pound donated
  • Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses
  • Money raised through Cancer Research UK Kids & Teens will be ring-fenced to fund research into children’s, teen and young adult cancers (aged 0-24). Donations will help find cures and kinder treatments for children with cancer

 

Contact Us

For further press information/photography please contact:
Rebecca Newton / Nicki Lowe Ogilvy PR
Email: tkmaxxuk@ogilvy.com Phone: 07920846433

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