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16 Nov 2016 SHARE YOUR #SOCKSIE FOR CHRISTMAS SOCK DAY 2016 Donna Air gets festive feet ready to help raise funds for Cancer Research UK Kids & Teens Donna Air Christmas Sock Day TK Maxx

SHARE YOUR #SOCKSIE FOR CHRISTMAS SOCK DAY 2016

Donna Air gets festive feet ready to help raise funds for Cancer Research UK Kids & Teens

London, 14 November 2016: Donna Air is urging Brits to don their finest festive socks on Wednesday 6th December to mark the first ever official Christmas Sock Day. Founded by labels-for-less retailer, TK Maxx, the new Christmas charity initiative has been established to help raise funds for Cancer Research UK Kids & Teens.

The seasonal staple gift is now taking its moment of glory as Brits are invited to celebrate the humble necessity for a great cause. This year, shoppers can pull up their festive socks to raise funds and help beat children’s cancers sooner. 

 

TK Maxx and Cancer Research UK Kids & Teens are encouraging friends, families and school children nationwide to show off their favourite Christmas socks - whether sequined, knitted or fun patterns – and share a snap of their support with a Christmas #socksie. For every #socksie uploaded on Twitter, Facebook or Instagram, TK Maxx will donate £1 to Cancer Research UK Kids & Teens. (Full terms and conditions apply)

 

Shoppers can purchase an official pair of charity Christmas socks from TK Maxx stores nationwide, with prices starting at just £2.99 for kids’ designs and £4.99 for adults. This exclusive collection is available in stores now, with at least £0.99 from the sale of every pack donated to Cancer Research UK Kids & Teens.

 

Donna Air has pulled up her official socks in support of the cause, commenting: “I am pleased to be supporting TK Maxx on its first ever Christmas Sock Day. The campaign aims to raise donations to fund research into children’s cancers, this is a matter close to my heart and I have been on a committee for Cancer Research UK for four years. It is a fantastic initiative and I urge everyone to get involved by buying a pair of charity Christmas socks and sharing their #socksie on social media.”

 

Deborah Dolce, Group Brand and Marketing Director at TK Maxx, comments: “We’d love everyone to be talking about Christmas socks this year to help raise money for this fantastic cause. We believe the classic gifting staple - Christmas socks – deserves to have this moment of glory. We’re going to raise important funds for Cancer Research UK Kids & Teens by asking everyone to have some fun and put on their boldest, brightest pair to create a Christmassy #socksie or to buy a pair of charity Christmas socks in our store. Or of course, do both if they’re feeling generous!”

Cancer Research UK Kids & Teens’ aim is to raise money for research specifically into cancers affecting children, teens and young adults.  Through raising money and awareness, the charity hopes to better understand these cancers and find kinder treatments and cures.

Get involved by sharing your own #socksie on Instagram, Facebook and Twitter.

 

 

Shoppers can purchase an official pair of charity Christmas socks from TK Maxx stores nationwide, with prices starting at £2.99 for kids designs and £4.99 for adults. TK Maxx will donate £1 for the first 5000 socksies uploaded to Twitter, Facebook or Instagram guaranteeing a maximum donation of £5000.

 

About TK Maxx

  • TK Maxx is Europe’s leading off-price apparel and homeware retailer selling a huge assortment of big names and designer labels, top brands, up-and-coming labels and one-off gems at up to 60% less than the RRP and at a significant discount to the price in a department store or on the high street, every single day.
  • Opportunistic buying and a no frills operation means TK Maxx can pass huge savings onto the customer.
  • The average TK Maxx store receives several deliveries per week with each delivery containing thousands of items which means stock is constantly fresh.
  • TK Maxx offers a unique treasure hunt shopping experience where customers can experience the thrill of finding an amazing brand or one-off gem every time they shop.
  • TK Maxx is committed to being a responsible retailer whether in the community, as an employer, in the supply chain or in the environment.  
  • As of Jan 2016, TK Maxx has over 490 stores across the UK, Ireland, Poland, Germany, Austria and the Netherlands.

  • TK Maxx is part of TJX Europe which comprises the TK Maxx and Home Sense brands.  TJX Europe is part of The TJX Companies, Inc. (NYSE:TJX)

 

About Cancer Research UK Kids & Teens

Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. It’s also the biggest funder of research into childhood cancers in the UK.

  • In the UK, around five children (0-14 year-olds) are diagnosed with cancer every day (more than 1,700 a year)
  • Around 2,400  teens and young adults (15-24 year-olds) are diagnosed with cancer every year in the UK – that’s around seven teens and young adults every day
  • Around  three-quarters of children (0-14 year-olds) with cancer now survive their disease beyond ten years compared with more than a third in the 1970s
  • Together with its partners and supporters, Cancer Research UK Kids & Teens’ vision is to find cures and kinder treatments for children and young people with cancer
  • Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating children’s cancers relies on every pound donated
  • Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses
  • Money raised through Cancer Research UK Kids & Teens will be ring-fenced to fund research into children’s, teen and young adult cancers (aged 0-24). Donations will help find cures and kinder treatments for children with cancer

Contact Us

For further press information / photography please contact:

Steffi De Baere - Ogilvy PR

Email: tkmaxxuk@ogilvy.com Phone: 07825 826661

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